Tour of Britain redesign

One major project this summer has been upgrading The Tour of Britain website. We've been working with The Tour for a good few years and the website has massively evolved over this period. This redesign has been a really exciting project for us because The Tour is the UK's biggest professional bicycle race and the sport of cycling is more popular than ever especially with Bradley Wiggins winning.

Simplicity, clarity and engagement were key touchstones in the design thinking. During race week (09-16 Sept) the site gets a huge amount of traffic so we have created stage specific homepages. The flexible design allows the homepage to adapt to promote the key features that the user will be looking for that day. Such as live tracking, results, race leader boards and quick info menus. This tablet friendly design is ideal for use on the go. The Tour sets off on 09th Sept so check back for updates.

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