BAM Properties
Glory Park email
Real estate
BAM Properties
Glory Park presentation
Real estate
BAM Properties
Chiswick Green presentation
Real estate
We translated the branding for Glory Park into a rich website and a range of digital communications tools.
Our brief
To create a powerful suite of digital comms that reflect and reinforce all the qualities of the strong offline brand created by Northbank.
What we did
To promote this eco-friendly business park, we made the most of digital’s potential for interaction, engagement and customer reach.
Conveying Glory Park’s green credentials was essential. So we used nature-themed animations on the website, as well as rich touches like animated maps and floor plans, to communicate the benefits quickly and clearly. The site was named Adobe Site of the Day for ‘strong visual designs and superior functionalities.’
We also created self-playing sales presentations, allowing potential customers to choose their level of detail based on factors like price, location or credentials.
It was vital to keep agents engaged and up to date, so email marketing seemed the way to go. The emails had to be quick to read, so we kept visual detail to a minimum, using bold copy and colour to make sure the emails got noticed. We set BAM up with a distribution system, which tracked activity on the emails so they could follow up on leads straight away and continually evaluate their content based on the results of the reporting.
‘I first used Positive in 2007 to develop online media for a new office park development… From the outset Positive communicated effectively, this enabled the brief to be accurately interpreted; Positive quickly understood our target market and audience, which was vital in delivering an effective marketing tool. Throughout the design and development processes Positive worked efficiently and within the agreed timescales and budgets. The completed website was awarded the Adobe Site of the Day, and was well received by peers within the commercial property sector.
‘Positive were subsequently commissioned to develop a video presentation for another project, where again they demonstrated their ability to work effectively, timely and on budget, quickly understanding the brief and the target audience. Their ability to both innovate whilst also being flexible to work with set branding guidelines was also key.’
Simon Crowe, Development Director – East, BAM Properties Ltd