TP Group
TP 2005
Telecoms
TP Group
TP 2006
Telecoms
TP Group
TP 2007
Telecoms
TP Group
TP 2008
Telecoms
We’ve helped this Polish telecoms group discover the potential of a digital annual report, taking it from print’s poor cousin to the main event.
Our brief
To create an online Annual Report for TP Group – the Polish telecoms giant owned by France Telecom and Orange – that would echo the clarity and detail of the printed version.
What we did
In 2005, when first approached by Imagination to work with them on TP Group, the digital edition of the report was a bit of an afterthought. But since 2009, the online Annual Report has grown in importance and is now the main version.
Our relationship with Imagination has grown too. We now advise them on the site architecture and concept feasibility, as well as developing both the Polish and English sites. We scrutinise all our decisions against best practice guidelines from the Investor Relations Society, who stress the importance of simple design, future-proof layouts, and recommend the inclusion of features to aid usability and feedback.
Online reports must be easily printable, so we built a print basket function, and a feature that lets investors make notes as they go along, and then collate and print them. We've added sortable PDF downloads, split by page and chapter (including image-free options), and downloads of the financial information as spreadsheets.
We also create the financial accounts in HTML, so they’re easy to read and highlight on-screen, and can be tied in to the search, print and note functionality (in both languages).
‘Positive are a pleasure to work with. They pull out all the stops with our client’s ever changing deadlines and are very helpful not just in terms of production but offering alternative design solutions as well. I look forward to working with them again soon.’
Gareth Nicholls, Design Director, Imagination